Rustic Country Crafts
We helped Rustic Country Crafts to grow their business with a new logo, new online store and photography.
Challenge
Create new branding and setup an online store for local business Rustic Country Crafts (RCC), based near Antrim in Northern Ireland. Already selling their range of handmade and hand printed cushions and throws through a third party site, they wished to grow their business and establish their own online store.
Insights
We wanted to come up with unique branding for RCC that reflected the market they are in, but also told a story about their background and heritage. Many of their designs have been influenced by the lough shore area in which the business was established.
Solution
A Unique icon was developed using local imagery from the lough shore area. The heron was selected as an elegant but hard working bird, an accurate reflection of their products and ethos. This was combined with a modern but vintage typeface that fits well into their market. As well as the logo, a range of typeface treatments were designed as recommendations for promotional materials.
To get up and running as soon as possible a test store was put online for the Christmas 2015 season and advertising was carried out on Facebook. We also assisted with photography and photography training to help with product shots.
Hardworking Results
The online store was so successful during the Christmas 2015 season that they had to stop taking orders in order to deal with the huge backlog. In Spring 2016, the online store was given a revamp with improvements made to the mobile experience and improving the overall design of the site.
